# Choosing a Fertility Clinic
Most couples compare clinics on advertised success rates alone. These numbers can mislead — different clinics report them differently and many publish only their best cohort.
## Questions worth asking
1. How are success rates reported — per cycle, per transfer, or per started cycle? 2. Single-embryo transfer rate — high SET rates and good live-birth rates together signal a strong programme. 3. Cancellation rate — high cancellations may inflate per-transfer success. 4. Laboratory accreditations and external audits. 5. Counselling and consent practices.
ICRC publishes its raw outcomes annually in a third-party-audited report.
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